Mr. Hendra Gunawan began to see opportunities in the cigarette industry in 2004, and decided to explore this business by creating PR Jaya Pratama, based in Malang. In 2007, Mr. Hendra established CV Nusantara Jaya that oversees five leading cigarette and tobacco manufacturers, including PR Jaya Pratama (est. in 2006), CV Lintas Makmur Tobacco (est. in 2022), CV Tata Sarana Jaya (est. in 2022), PR Sinar Mulia Abadi (est. in 2008), and PR Maju Jaya (est. in 2015).
Mr. Hendra's attention to the quality of his cigarette products led him to explore the compounding of tobacco essences and tobacco blends, which he has now mastered. To date, CV. Nusantara Jaya has successfully launched 15 brands with various variants made by Mr. Hendra's deft hands, and his love for new experiments still continues. Even today, Mr. Hendra takes full responsibility for the quality of his tobacco essences and tobacco blends.
Not only cigarettes, tobacco blends and tobacco sauces, CV Nusantara Jaya also ventured into the aromatic spices market such as cloves. Until now, CV Nusantara Jaya continues to maintain the quality of its products, and opens wider opportunities for domestic and international markets.
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